NFL Network picks up new family name: NFL Network
Posted On July 13, 2021
NFL Network picked up the family name of a sports team that began life as a family business and eventually evolved into a business that provides online video content to fans, and now a network of more than 100 brands.
NFL Network is launching its new brand name in 2017, according to the network’s press release, which cites “brand synergy and the growth potential of our NFL content.”
“The brand identity for the NFL Network brand is aligned with our mission to provide viewers with quality, innovative and fun programming that celebrates the game of football,” the network said.
“As a result, we’ve worked with the family business that began as a business and grew into a family entertainment company, which has a proven track record in delivering a great online experience.
We’re proud to join the NFL family of brands in 2017 and look forward to growing the brand as we look to bring more fans to our platform.”NFL Network has been a mainstay of sports entertainment since the network launched in 2004, but it’s been less active in recent years.
The network launched a new sports channel called NFL Friday Night Football in December and a separate sports network called NFL Live in February.
Both networks were initially launched with a smaller audience than their current home in the NFL’s prime-time lineup, but both channels have since grown substantially.
The NFL Network’s NFL Live channel is now a full day on Sundays at 10 p.m.
ET, with live games airing live on NFL Network in the first half of each NFL season.
The channel also has an NFL Saturday Night Football schedule that airs every Saturday, with games airing during the second half of the season.
In the first quarter of the new year, NFL Network will debut its first scripted sports programming on NFL Friday Nights, which will air on Sundays beginning Jan. 8.
NFL Live will air during the week of Jan. 6 and a full week of NFL Sunday Ticket, which is a weekly NFL pregame show that will air in prime time.NFL Network’s NBA TV channel, NFL Saturday Ticket, is a pregame and postgame show on the network that will begin airing on NFL Sunday Tickets starting on Jan. 12.NFL Sports Network’s college football network, The NFL, is expected to launch in 2017 as a full-time network.
NFL Sunday Night Football will debut in 2017.NFL Films, NFL Nation, NFL GamePass, NFL Plus, NFL Pay TV and NFL RedZone will be part of the network in 2017 for the first time.
The NFL Network announced in September that it will be adding an online channel for fans to watch NFL games live on their TVs, and NFL Network said in a statement that it has been working with the NFL on creating content that can be watched on the web, mobile and other platforms.